@Hugo Barbera - been binge watching the classroom videos this morning. I have a question or two. 1. 1. LinkedIn is my platform for sure and I'm struggling between niches. My results are showing that. While Coca-Cola found me on LinkedIn almost a year agon now, and reached out to me, hired me as a full-time consultant in Creative Studios, which is awesome, I feel like I am losing ground. Outside of TCCC, I am teaching, speaking, coaching at the C-Suite level. How do I reconcile these two sides of my brain? Or my brand? Working with Claude on this question and plan on launching July 1 - (new profile, new picture - all the things). It's a weird combo - AI Creative Ops and C-Suite change-management/leadership development. Any ideas? 2. 2. I liked your post flow for LinkedIn and am going to incorporate it - or a version of it and get back to being consistent. My question is, am I too late? There is sooooooo much talent out there. Did I miss this creativity window and need to swing back to the C-Suite stuff? 3. 3. Lastly - is there anything you and Maria see out there as a wide open space in the world of fashion, retail or CPG? (back to my sooooo much talent out there).

Hi @Hugo Barbera - I have a few questions about the next challenge... Should the 3 final images feel like they belong to the same editorial story/publication, with a shared look and feel? Or can they be treated as 3 separate fashion images for 3 different publications around the World Cup theme? For example Dazed photography looks very different to Arena Homme+. Also, when you say “related to the World Cup”, do you mean literally ...football kits, stadiums, flags, match context ...or can it be more interpretive, like fan culture, national identity, atmosphere or after the game emotion? And for the brands... should the garments feature recognisable logos / specific brand pieces, or is it enough that each image clearly draws from the styling language of different brands? Many thanks!

Hi @Hugo Barbera - I saw your new LinkedIn video and it really grabbed my attention! Would you be able to share the moodboard, storyboard, or any of the planning process behind it? I’d love to understand how you arrived at the final result ...especially how much was defined upfront versus discovered during production. If it was for a client and you can’t share the process, I completely understand. I had to ask 😅 It could be a really useful student-only breakdown if you’re ever able to share it. https://www.linkedin.com/posts/hugobarbera-ai-consultant_thinkhumain-aislop-artificialintelligence-activity-7471109857325113344--KFS?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABRyaIB7Hgm1Y5VkMFhshzNHwuHd6cNzZg P.S. I hope you're feeling better!

Would you recommend having two different decks ...one short deck for initial sales calls explaining how the workflow works, and a more detailed onboarding deck after the client signs? My thinking is that the first deck helps qualify whether the client is a good fit, while the second prevents expectation drift once the project starts. Have you found this kind of split useful, or is it better to keep things lighter and more conversational?

Hi @Hugo Barbera - when presenting an AI-led creative process to potential clients, where do you draw the line between explaining enough to build trust and revealing too much of the method? I’m building my own structured process and want clients to understand that the value is in the art direction, filtering and refinement ...not just the generation. But I’m also conscious that the method itself becomes part of the IP.