20d (edited) • Q&A
What's our real moat?
Hi - we all know that anyone will eventually be able to produce a good-looking image with AI.
Beyond the taste and judgement we bring, where do you think our real moat is?
Is it our ability to explain:
  • why the image should exist
  • why it's right for this audience
  • why it could not belong to a competitor
  • why the product belongs in that world
  • and why the client should approve it?
In other words, is the value increasingly less about making the image and more about the thinking that makes the image strategically right?
Have I missed anything?
Cheers!
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4 comments
Brian Terry
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What's our real moat?
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