Hello team, starting with the new challenges! Remember to check the Creative Challenges 2.0 post. Find here the brief and delivery dates (always will be Sunday EOD) https://docs.google.com/document/d/1ekqdAfjmGedG0-voGYjg6WI8j6DgF53YB1ckGGIXXpY/edit?usp=sharing And the product picture. As mentioned in the previous post, please read the rules, have fun and send your work ONLY BY REPLYING TO THE POST, this way is easier to track. Each week a part to work, so there is time but does not mess with your daily work. Each brief based on real briefs we have worked during our careers or requests we get to work with AI. Weekly Winner & Review will be published on Monday 5th. Let's work fam!

WE’RE BACK. And we have a HUGE course update. 🔥 We’ve been off for almost two months. Lots of work, some holidays, a home renovation, and most importantly, a lot of thinking about AI education. BECAUSE IT'S NOT WORKING Too much focus on shortcuts and quick money. Not enough on understanding AI, creative thinking and REAL professional work. So we’ve been working on a big update to the course: NEW REAL PROFESSIONAL CHALLENGES: Things are actually asked by real clients, plus reward system. 🏃 Sport TVC Art Direction 💻 Tech TVC Art Direction 🎬 CGI Animated Series 👰 Bridal 🪑 Furniture 🐕 Animals TVCs 🏢 Brand Films 📺 TV Series Intro NEW MODULES: 👗 Fashion Industry 💄 Beauty Industry 🎨 General Art Direction 💰 Pricing NEW QUICK TIPS: Not cheap paid by tools tips, but trick we actually find while doing real work. ⚡ Super Prompt Update ⚡ Video Prompt Agent ⚡ Selecting AI Models ⚡ Creating Agents ⚡ The Real Cost of AI Apps AND ALSO... 🧠 Mentoring 👀 Portfolio Reviews ------- The goal is simple. Less “click here, copy this prompt.” More understanding AI. More creative direction. More real-world constraints. More professional work. And this is just the beginning. LET’S FUCKING GO. 🔥

Hello friends, following with the course update we are gonna start with the new challenges. We want you to learn and get real projects. FORMAT: - Real briefs (shortened) of things that we are actually getting requests. - Staged challenges -> we'll start with a phase and move to the next one the following week. At the end of the month a real spec ad/campaign will be produced. RULES: - Stay on brief. - Mind the industry, if you don't know it, research a bit. - This is not about being the most crazy creative, but solving briefs in a creative way. - Execution matters. While we can be costs aware, we need PRO results. TIMINGS: - Launch every Tuesday, so you have time to think about it and work when have more time. - Review and Winners on Monday the following week. - The reviews will focus on the projects can be more helpful to learn, for good or bad things. - Replies to the challenge ONLY on the challenge post. - Any reply out of the deadlines won't be considered for the weekly winners. 🐦‍🔥First challenge of the new era is ready🐦‍🔥 Will launch on Tuesday 29th of September - 9am CET Closing reviews on Sunday 4th of October 23:59 CET REWARDS: - Weekly winners -> 50% discount on all new materials (to be released soon). - Monthly winner -> 1h portfolio review and AI career mentoring. Stay tuned for next Tuesday! Have a great weekend fam.

Hi @Hugo Barbera On a typical agency project, once you’ve finished the AI production, what are you usually expected to hand over? Is it mainly the final generated shots, or are you also expected to provide organised files, notes for post-production, variations, selects, references, or anything else the production/post team needs to continue the job?

Hi @Hugo Barbera - just a quick follow-up from my last question... how do you find their “champagne moment”? When a client tells you what they want, how do you work out what they really want to achieve? Are there any questions you ask that help uncover this?