Most entrepreneurs think people are buying their product, their funnel, or even their slides. But the truth? 👉 They’re buying you. Russell teaches inside Prime Mover Foundation that before your audience ever considers the “logic” of your offer, they’ve already decided whether or not they trust you, believe you, and want to follow you. This is why the concept of the Attractive Character is so powerful. It’s about stepping into a role that naturally draws people in, not by being fake, but by leaning into the authentic parts of your story, your values, and your unique way of showing up. Think about it: - Would you rather buy a weight loss program from someone who just lists macros and exercises… - Or from someone who shares their own struggle of being overweight, the turning point, and how they finally broke free? That’s the difference between selling a product… and selling through connection. Inside Prime Mover, we go deep into this: how to craft your story, identify your natural charisma style, and present yourself in a way that makes people feel like they already know you. When that happens, your audience doesn’t just see an offer. they see themselves in your journey. That’s when buying becomes a no-brainer. I’m curious, if you had to describe your Attractive Character in one sentence, what would it be? If you’re not sure yet, that’s exactly the kind of clarity we build together in Prime Mover.

Welcome, Prime Movers! You are now part of an exclusive community of driven, entrepreneurial minds who are not just aiming for success but are determined to change the world. This is our corner of the internet, a place where your ambitions are understood, your achievements celebrated, and your potential can be unleashed. In this community, you'll find a diverse group of high achievers who, like you, are pushing the boundaries of what's possible. Ready to dive in? Here’s your first mission… Unlock your Next Level by gaining 5 points so you can: - Create Posts - DM Members - Unlock HOURS of Courses Start by introducing yourself to the community below! This isn't the time to sit on the sidelines. It’s time to step up and take action. Here's how to do it: 1. Scroll down to the comment area and type an introduction to yourself. 2. Comment on 3 people's introductions. 3. Like 2 people's comments. Share a little bit about yourself and answer these questions: - Who are you? - What are you trying to sell (NO links or pitches)? - What has stood in your way of success? - Share an interesting, random, or noteworthy fact about yourself. PRO TIP: As you interact, you'll earn additional points which will unlock the ability to Post and DM other members, as well as potentially unlock additional gifts. Share - provide valuable support and climb the leaderboard to prove you are a Prime Mover. Get the FULL WALKTHROUGH of the community & what you can unlock here!