This was from a private training I did with my Inner Circle a few years ago. The video and training never was seen after that by anyone, and I found it this week and thought that it would benefit a lot of you who are struggling to figure out how to design yourself as a character. Stephanie Dove Blake was on the original training, and afterwards dropped her takeaways (which are a pretty amazing summary of the video) - so here you go! ==== SO many incredible golden nuggets in this @Russell Brunson! Thank you! 👏 I thought I’d share my takeaways… 👉 The value of education & info you provide will keep a customer for a few years… but the value a relationship with YOU will keep a customer for LIFE. 👉 The majority of ones expertise is disseminated in the first year of a customer’s entry into your world…you can’t keep dispensing brand NEW info for the rest of your life… train on one thing in many ways. 👉 Business isn’t about core info - it’s about characters. 👉 We’re not in the info business, we’re in the RELATIONSHIP business. 👉 Those who WIN at business realize that: Your business isn’t the products you create — your business is your HERD/TRIBE/PEOPLE. They are the only business ASSET. 👉 Know your market and make sure you have “Message to Market Match” 🤩 Good, Fan-worthy Characters: 😍 - Can’t be boring - Have an origin story - Have a back story (what they did before) - Have parables  - Have experienced miracles - Have “insider” language  - Have a measure of likability  - They do likable things. (This is why comics aren’t about the villains.) - Are good at what they do - Have overcome adversity  - Are emotionally complex - Experience substantial change - Show their flaws - Have a position - Have a philosophy  - Shows courage that others want to emulate - Share their likes/dislikes - Share their failures as well as their failures - Share their beliefs - Share their pathological behaviors  - Share their incompetencies - Share their religion/belief system - Share their significant life events - Share their envy/desire

You’re building offers. You’re building funnels. But are you building on the RIGHT foundation? HEY PRIME MOVERS!!! 🚀🔥 Let me take you behind the scenes for a second… There was a time I hit ALL the goals. I had the Two Comma Club trophies. I had the dream house. I had the freedom we all talk about… But deep down? Something was missing. I didn’t feel fulfilled. I didn’t feel aligned. I was building funnels with excellence… but not with eternal purpose. That’s what today’s episode of The Russell Brunson Show is all about. 💥 This one is different. 💥 This one is for the entrepreneurs who are crushing it on paper… …but still feel something tugging at their heart saying: “There’s MORE for you.” 🎙 In this episode, I reveal: ✅ The dangerous trap high performers fall into after they hit “success” ✅ The internal shift that took me from funnels that convert to funnels that fulfill ✅ Why external validation is NEVER a worthy finish line ✅ And how to build a business that not only changes your life — but leaves a LEGACY Listen — I LOVE funnels. Funnels changed my life. But a funnel is just a vehicle. The real question is… 👉 Where is it taking you? 👉 WHO are you becoming in the process? Because if you build the “perfect funnel” but lose sight of your calling…You didn’t win. 🎧 Listen now: 👉 Funnels Won’t Fulfill You Unless You Do This First 💥 YOUR NEXT STEPS: 1️⃣ Subscribe to The Russell Brunson Show — the place where calling meets conversion 2️⃣ COMMENT below: “I’M BUILDING FOR ETERNITY” if you’re done chasing shallow success 3️⃣ TAG the entrepreneurs you love — the ones who are winning but still searching Let me say this clearly: 🛑 Funnels will never fulfill a heart that’s out of alignment. 🛑 Your bank account can be full while your purpose stays empty. 🛑 You can be successful in the eyes of the world… and still be missing the point.