Most offers don’t fail because they’re bad. They fail because they’re invisible. Russell Brunson teaches in Prime Mover that your audience doesn’t buy the product, they buy the solution that connects to their deepest driver (status, freedom, health, security, etc.). Here’s the part most people miss: It’s not enough to build a great offer. You’ve got to put it in places where your dream customer is already thinking about that prime mover. -If their driver is status, show up where they’re comparing themselves to others. -If it’s time freedom, show up when they’re overwhelmed and busy. -If it’s security, show up when they’re uncertain and looking for reassurance. The more your offer is seen in those moments, the less “invisible” it becomes—and the more natural it feels for them to say yes. 💬 What’s the #1 thing keeping your offer from getting seen right now? Drop it below 👇

In Russell Brunson’s Prime Mover, he emphasizes testing ideas with real people instead of spending months “perfecting” something in private. When it comes to crafting your offers, that raises a key question: -Do you prefer to test your offers live (in group meetings, presentations, or conversations) and refine based on feedback? Or do you work quietly behind the scenes until you feel it’s polished enough to launch? Both approaches have pros and cons; one gives you speed and real-world data, the other gives you confidence and clarity. Curious where you land on this, drop your thoughts below 👇