I just went through 3 day event selling online and the prime mover foundation upsell was outside of my budget. But I own all 3 book and audio books. So as the event was happening I realized that I’ve heard some of this information before (I’ve listened to parts of the Audio books, but never finished) Now I didn’t do the VIP so I couldn’t get the replay of selling online but I did upgrade to the workbook (however I’m still happy I did the event because there was additional content and framework that was introduced) So because I did not get the video replay I am forced to figure this out through the books, audiobooks and workbook. I felt forced to open the expert secrets book. Didn’t even start from the beginning. Because I wanted to do my offer 1st ( per the instructions I received from the 3 day event). ❤️ and what do you know…all the information is right there in the damn book 🤦🏾‍♀️ In even more detail that the event. But here’s the thing I just realized about myself. (This is after I’ve heard Russell say it and now reading it in the Expert Secrets Book.) I would rather pay more money , block out a time on my schedule to attend a workshop to get the information. Than just reading the book 🤷🏾‍♀️ I’ve had these books for months and they’ve just been sitting on my desk looking pretty. WOW. 🤯 it’s hard accepting that I’m the one that’s been holding myself back. But I really can’t blame anyone else. The info was right there. 👀 Well all I can really do is forgive myself. Do better, read these books, follow instructions, implement what’s in the book and make some money so Prime mover foundation will be an easy investment. Appreciate you @Russell Brunson Thank you

Here’s something I’ve seen again and again: too many entrepreneurs spend weeks perfecting their slides and almost no time building the certainty behind their offer. But here’s the truth: slides don’t sell, certainty does. When Russell teaches inside Prime Mover Foundation, he makes it clear that the audience is always reading you more than your slides. If you don’t believe fully in your offer, no design tweak will save you. So where does certainty come from? 1. Clarity of Transformation: Certainty grows when you know exactly what change you deliver. Not “8 modules of training” but “a path to 10 new clients in 60 days without paid ads.” The clearer the promise, the stronger your confidence. 2. Alignment With Prime Movers: Your audience buys for deep emotional reasons: freedom, status, security, belonging, and confidence. When you align your offer with one of these prime movers, you stop “convincing” and start resonating. That resonance fuels certainty. 3. Practice in Safe Environments: In Prime Mover, we run Show & Tell sessions for a reason: the more you practice your presentation and hear feedback, the more natural it feels. Certainty isn’t a switch; it’s built through reps. 4. Belief in Your Offer’s Value: If you wouldn’t happily pay 10x for your own offer, your certainty will crack under pressure. Russell often challenges entrepreneurs: “Would you buy it at double the price?” If the answer is no, you’ve got an offer problem, not a slides problem. 5. Embodied Energy: This is where charisma and presence come in. Certainty is communicated not just in words, but in tone, pace, posture, and energy. People don’t buy prevention, logic, or slides they buy the confidence you radiate. If you want to sell more effectively, stop obsessing over fonts and transitions. Start building your certainty: sharpen your transformation, connect it to a prime mover, and practice until your belief is unshakable. How do you personally show certainty when you sell? Your answer could help someone here level up their own presentation.