Today's session with @Mark Harbert (in OfferLab) was inspiring and eye-opening. And even though I've been in this industry for a while, revisiting these concepts made me look at them from a completely different perspective. He shared so much about communication, storytelling and connection, but I want to share just one lesson that really stood out to me. Because let's be honest… Email marketing is still one of the most powerful parts of any funnel. But it's also one of the most misunderstood. Most people think the goal of an email is to get a click, when really, it's to build relationships... The Lesson That Stuck: Mark talked about how every great message follows a natural flow, what he called the Before - After - Bridge. Before: Where your audience is right now, their current challenge or mindset. After: Where they want to be, their desired result or transformation. Bridge: The connection, how you guide them from here to there. Even though I've used this concept before, hearing it again hit differently today... It reminded me that clarity and connection never go out of style! What I want to share is "How to Apply This with AI" This is where AI becomes a game-changer. Instead of using AI to write more emails faster we can use it to write smarter. Here's how: Have AI help you craft messages using the Before - After - Bridge flow: 👉 Acknowledge their Before state. 👉 Paint a vivid After state 👉 Use your insights, offers or story as the Bridge... A lot of entrepreneurs believe the myth that AI makes communication less authentic. But you and I can see the truth... AI doesn’t replace your voice…it helps you use it more intentionally, more consistently and more empathetically... Because sometimes, it's not about reinventing everything... It's about revisiting what works and using tools to amplify it! I'm curious to know how are you currently using AI in your follow-ups or emails? 👇

"All success begins with definiteness of purpose, with a clear picture in your mind of precisely what you want in life." - Napoleon Hill Hey Everyone!!! I hope you're doing great today. I wanted to jump in and bring up question that I believe is the key to unlocking your success in any area of your life. It's what Napoleon Hill would call your "Definite Purpose." I posted a video below from me talking about discovering your Definite Purpose. Step #1 - Please take 2 minutes and watch the video right now Step #2 - Take some time to write out your Definite Purpose, and post it in the comments below. Step #3 - Read other people's Definite Purposes, and drop them some feedback and encouragement! Thanks everyone!! Russell Brunson P.S. - Here are some other AMAZING related Napoleon Hill quotes to help inspire your as you define your definite purpose: =========== "I don’t know why it is that when a man decides what he wants, the whole universe seems to come to his aid to see that he gets it." - Napoleon Hill =========== "The principle of psychology through which you can impress your definite chief aim upon your subconscious mind is called Autosuggestion, or suggestion which you repeatedly make to yourself. It is a degree of self-hypnotism…" - Napoleon Hill =========== "There is no hope of success for the person who does not have a central purpose, or definite goal at which to aim. Ninety-eight out of every hundred of those whom I have analyzed, had no such aim. Perhaps this was the major cause of their failure." - Napoleon Hill =========== "Set your mind on a definite goal and observe how quickly the world stands aside to let you pass." - Napoleon Hill =========== "There are no limitations to the mind except those we acknowledge. Both poverty and riches are the offspring of thought." - Napoleon Hill =========== "Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire which transcends everything." - Napoleon Hill