A good website should be able to answer basic questions without you having to explain everything personally.
What do you offer?
Who is it for?
How much does it cost?
How can someone get started?
If you're constantly sending people messages to explain what your website should already communicate, that's a sign something could be improved.
Your website should work as a salesperson, information hub, and first point of contact — even when you're offline.
Question: What is the one question customers ask you that your website should already be answering?