Why Your Best Clients Are Your Fastest Path To An Additional $5-10k/Month

You just finished a project for a client.

They got a great result. You got paid.. once.

Now you're back to zero, looking for the next one-off job to fill your calendar.

Enter Linchpin..

Linchpin is a marketing system for turning expert service work into a real business, not just a job. Level 1 is having a large number of customers doing the work themselves. Level 2 is teaching others to do it with you. Level 3 is where the real money lives.. a group of people paying you every single month for ongoing help. Most people are taught that Level 3 comes last, after you've built a big audience through content, email lists, and live events.

After doing this over 100 times with clients, I found a shortcut around that order. I call it reverse Linchpin.

Here's how it works.

You're already doing the best kind of work there is. One-on-one coaching or hands-on service. The stuff that takes real hours of your time to deliver.

That's not wasted effort. It's actually the fastest way to build the Level 3 piece, the part that pays you every month.

Once you finish the work and the client gets their result, that relationship is warm. They trust you. And to hold onto their new result, they usually need more help. That's the moment to offer them an ongoing plan. No big audience or launch needed first.

Do this with client after client, and a few will say yes to staying on. Soon you've got five to ten clients paying you four figures every single month, for a lot less work than the original project took.

You can still build the audience-driven parts later.. courses, webinars, group programs. Those work great once you're ready. Reverse Linchpin just gets you paying clients first, using work you're already doing today.

All you need is one simple form on your website where new clients can apply.

🚀

- James

0 comments

Why Your Best Clients Are Your Fastest Path To An Additional $5-10k/Month