When Consumption Becomes Community, Continuity Explodes

A lot of people think continuity works best when the product is consumable.

Sure, if it runs out, they’ll order more. That’s one level of stickiness.

But here’s the problem... a consumable alone isn’t enough if people don’t feel connected.

Without engagement, churn creeps in. Customers hit a busy month, skip a shipment, and sometimes never come back.

That’s why I sat down with a client of mine who ships grass-fed, grass-finished, regeneratively raised beef all over the continental US. The product is fantastic... but we wanted to make it even stickier.

So here’s what we came up with: virtual dinners.

Imagine this... everyone across the country opens their beef box, cooks the same dish on the same night, and sits down to eat together..live on Zoom. Breaking bread, sharing laughs, and creating memories from hundreds of miles apart.

Now it’s not just about beef anymore.

It’s about participation.

It’s about community.

It’s about identity.

That’s the magic. People rarely cancel something that makes them feel like part of a tribe.

So here’s the takeaway for you: whatever you’re offering, ask yourself... how could I add a communal layer?

A shared challenge

A cook-along

A group meetup

A mastermind

Turn consumption into connection... and watch stickiness go through the roof.

🚀