What Is a Funnel Really? (1 of 5 FF Series) · Selling Online / Prime Mover

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What Is a Funnel Really? (1 of 5 FF Series)

We often hear the term “funnel” thrown around so much that it starts to lose meaning. But your funnel is not just a landing page or an email sequence, it’s the entire experience your lead goes through from the first point of contact to the moment they become a paying customer (and hopefully, beyond that).

It’s the journey of trust, not just traffic. Whether you're selling a service, a course, or software, your funnel is the structured path that helps a stranger become a buyer with intention (not by accident).

💡 BTW: Confusion is THE MAIN FUNNEL KILLER. The clearer the journey, the more people will walk it.

*FFS=Funnel Foundation Series.

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