What Does Your Dream Client Really Want? (Beyond Revenue And Leads)

James Curran

6d • Intro's & General Discussion

Ask someone what they want out of their business and you'll usually get the same few answers.

More revenue.

More leads.

A system that runs itself.

All true. All safe. All the kind of thing you'd say to a stranger.

Here's the problem. When you're trying to describe your dream client, most business owners describe them the exact same way. Generic wants, safe language, nothing that actually explains why any of it matters to that person.

Revenue and leads are never the real want. They're what someone says because it's easier than saying the real thing.

So here's how you find it.

Take whatever your dream client says they want, and ask one question underneath it.

"If they got that, what would it actually give them?"

Write down the answer.

Then ask the same question again about that answer.

Keep going. Two layers. Three. Sometimes four.

At some point you'll hit something that doesn't break down any further. Something that feels less like a goal and more like a feeling. That's the bottom. That's the real want.

Here's what that looks like in practice. "More revenue" might lead to "more freedom." Freedom might lead to "not being the only one holding it together." Keep pulling, and you land somewhere that has nothing to do with money at all.

That bottom layer is what actually belongs in your avatar. Not the first answer. The one you had to dig for.

🚀

- James

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What Does Your Dream Client Really Want? (Beyond Revenue And Leads)