The Receipt Loop: Win Back the Book Lead You Just Sent to Amazon

James Curran

5d • Intro's & General Discussion

Getting a book to bestseller takes a lot of sales in a short window.

So you point everyone to Amazon. Every buy counts.

But there's a catch you might not think about..

When you set up a bestseller book funnel, you're really choosing between two roads. Most people only see one of them.

Road one: get the lead first.

You put a form in front of the chapters. They give you their name and email, and then they get to read.

Now you have a lead. You can email them and invite them to the next thing.

But here's the cost. A lot of people see that form and leave. They came to read, not to sign up. So you lose readers at the door. You have to rely on your email sequences to get them to buy and then ascend.

Road two: give the read for free.

No form. They click and start reading right away. Way more people actually read.

You put a button in there to go buy the book on Amazon, and off they go.

But here's the cost on this road. The second they buy on Amazon, Amazon owns that buyer. You don't get to see who they are.

No email. No way to follow up. No way to bring them into anything else you do.

So both roads make you give something up. Road one trades readers for leads. Road two trades leads for readers.

I didn't want to pick. So I built a loop that gets both.. and you can build it too. Here's the whole thing, piece by piece.

1. Build the reader page.

Put chapters one and two right on a page as text people can read. No download. No sign-up.

Add a table of contents that shows every chapter. The first two are open. The rest show up locked.

Those locked chapters do the selling. You read two, you want the rest.

2. Weave in the buy button.

Every few pages, drop a button that goes to your Amazon listing. Set it to open in a new tab so your page stays open behind it.

Now they go buy the book. You get your sale, and a push toward rank.

3. Catch them when they come back.

This is the key piece. The one most people miss.

Add a small form that asks for their name, email, and their Amazon order number. They just bought, so the number is right there.

That order number is the reason they're happy to hand over their email.

4. Send them to the bonuses.

When they submit the form, take them to a bonus page. Give them the digital workbook. And add a button to grab the physical playbook too.

Here's the part that makes this doable for you.

You don't need to hook into Amazon to check that order number. This isn't about checking every receipt. The number just gives people a reason to sign up, and you can spot-check later if you ever care to. Most people never do.

And look at what just happened. The sign-up moved to after they bought.

That's the whole trick. Road two normally costs you the lead. This step is where you win it back.

You can build all of it in the funnel tool you already use. A couple of pages, a form with one custom field, and a redirect. That's it.

One last thing, on the physical playbook. That nudge is on purpose. Most PDFs get lost in a downloads folder. A book on your desk gets used.. and a used book gets results.

The book is the front door to everything behind it. The receipt loop makes sure you're still standing there when they walk through.

🚀

- James

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The Receipt Loop: Win Back the Book Lead You Just Sent to Amazon