The “One Job” Rule
Every page on your website should have one primary job.
Your homepage should introduce your business.
Your services page should build confidence.
Your contact page should make it easy to reach you.
When a website tries to do too many things on one page, visitors often end up doing nothing at all.
Question: If you had to remove one thing from your website to make it simpler, what would it be?
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The “One Job” Rule
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