The “Follow-Up Feels Random” Problem
A lot of follow-ups don’t fail because they’re missing…
They fail because they’re inconsistent.
One message today.Maybe another in a few days.Then nothing.
From the customer’s point of view, it feels random, not intentional.
And when it feels random, it’s easy to ignore.
A simple structured follow-up process often converts better than scattered effort.
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The “Follow-Up Feels Random” Problem
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