The Belief Game: What People Are Really Buying From You
Most adults are just children in grown-up bodies.
They carry wounds from childhood. They’re filled with limiting beliefs. And when they see you go for something big... it rattles them.
Why?
Because the gap between what they believe is possible and what you’re attempting is too wide.
Rather than admit they’ve been wrong... they’ll take shots at you.
That’s why you’ve got to massively discount what people say when they’re not in the arena.
Their vote doesn’t count.
But here’s the other side of the coin... don’t underestimate the impact you can make.
Because deep down? Those same people want to believe they can win.
They need you to:
> Show them you’ve faced the same struggles they’re facing right now
> Share the epiphany that helped you break through
> Give them hope that there’s a way forward
> Let them borrow your belief until they can build their own
At the end of the day, this is the game we’re all in.
We’re in the belief game.
The funnel, the coaching, the offer... those are just the vehicles.
What people are really buying is belief.
Belief that change is possible.
Belief that the next step works.
Belief that they can become something more than they are today.
And if you want to make sales? If you want to create impact at scale?
Get good at transferring belief.
🚀
- James
I believe in you and your ability to bring light to the world with your product or service.
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The Belief Game: What People Are Really Buying From You
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