The Attractive Character: Why People Buy You Before They Buy Your Offer

11h (edited) • Intro's & General Discussion

Most entrepreneurs think people are buying their product, their funnel, or even their slides. But the truth?

👉 They’re buying you.

Russell teaches inside Prime Mover Foundation that before your audience ever considers the “logic” of your offer, they’ve already decided whether or not they trust you, believe you, and want to follow you.

This is why the concept of the Attractive Character is so powerful. It’s about stepping into a role that naturally draws people in, not by being fake, but by leaning into the authentic parts of your story, your values, and your unique way of showing up.

Think about it:

Would you rather buy a weight loss program from someone who just lists macros and exercises…
Or from someone who shares their own struggle of being overweight, the turning point, and how they finally broke free?

That’s the difference between selling a product… and selling through connection.

Inside Prime Mover, we go deep into this: how to craft your story, identify your natural charisma style, and present yourself in a way that makes people feel like they already know you.

When that happens, your audience doesn’t just see an offer. they see themselves in your journey. That’s when buying becomes a no-brainer.

I’m curious, if you had to describe your Attractive Character in one sentence, what would it be?

If you’re not sure yet, that’s exactly the kind of clarity we build together in Prime Mover.

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