You know, Russell Brunson’s Funnel Hacking principle is all about modeling, not stealing.
And one of the best ways to model is to create your own swipe file collection.
A Swipe File is a collection of funnels that you'd like to refer to later for inspiration (not stealing)
These days though.. we’re not just talking about text swipes anymore.
We’re talking full funnel pages, videos, email sequences.. the whole shebang.
Here’s how you do it:
First, get a Screen Grabber like BarnumPT or the GoFullPage Chrome extension.
Once installed, just click it, and boom, you’ve got the entire page saved.
Next, if you want to go deeper, use a tool like Livestream Downloader to grab videos from the funnel.
Run them through a transcription tool like Otter or even feed it into ChatGPT to get the text.
Opt-in with a specific gmail address using the "+" trick ([email protected]) and tag all emails that arrive via this address with the name of the funnel you're swiping. Now you have the entire funnel flow in your personal swipe file.
Reiterating this for clarity..
You’re not copying; you’re learning.
You’re building a library of inspiration.
And when it’s time to create your own funnels, you’ve got a treasure trove of proven ideas to riff off of.
So start building your own swipe file today.
Map out those funnels, grab those screenshots, and let them inspire your own unique creations.
Trust me, future you will thank you.
🚀
- James
PS: Did you see the new funnel Russell launched today? Let's just say this post was inspired by a real world event and you'll hear a lot more from me about it over the next... *few* days... 💯