That’s how "cheaper" becomes very expensive.
Here’s the truth:
Expertise compresses time and reduces exposure.
Which brings us to Picasso.
A woman once asked Picasso to sketch her.
He drew it in a minute and said, “That will be $10,000.”
She gasped. “But it only took you a minute!”
“No,” Picasso said.
“It took me a lifetime.”
You’re not paying for the minute.
You’re paying for the lifetime that made it possible.
Same in Business,
We structure our fees with intelligence and fairness.