Ever feel like “making it” is just for the chosen few? Here’s a reality check: Only 1 in 1,000 people in the US earn $1M+ a year. Want $10M+? Now you’re up against 10,999 others. So, why do most people still play it safe and expect wild results? Let’s be real—being “normal” won’t get you extraordinary outcomes. You can’t blend in and expect to stand out. If you’re aiming for the top 0.1%, you have to act like the 0.1%. That means making moves your friends, family, and even mentors might not get. You’ll have to say no to balance, comfort, and sometimes, even understanding. I’ve seen it firsthand: The people who break through aren’t the ones following the crowd—they’re the ones willing to be misunderstood. They double down on their quirks, their drive, their so-called “unreasonable” ambition. They’re not chasing approval; they’re chasing results. Ask yourself: Are you willing to be the outlier? To push harder, sacrifice more, and embrace your own version of “crazy”? Because the odds are extreme—and so is what it takes to beat them. If you want what everyone wants, you have to do what almost no one will.

That’s how "cheaper" becomes very expensive. Here’s the truth: Expertise compresses time and reduces exposure. Which brings us to Picasso. A woman once asked Picasso to sketch her. He drew it in a minute and said, “That will be $10,000.” She gasped. “But it only took you a minute!” “No,” Picasso said. “It took me a lifetime.” You’re not paying for the minute. You’re paying for the lifetime that made it possible. Same in Business, We structure our fees with intelligence and fairness.

If you’re not actively showing up online, you’re making yourself invisible by choice.

We don’t compete on price. We compete on outcomes. Our clients aren’t shopping for legal labour by the pound. They’re selecting masters of the craft who walk into the fight with a plan, a presence, and a proven ability to win.

A display of superior intellect is never a good idea. You believe people like you because you're smart. They don't. They just think you're an insecure nerd. Act smart...play dumb.