🚀 Selling Online Event – Biggest AHAs
Frameworks & Tools
Perfect Webinar Outline – works every time!
The 60-Second Webinar → fast, powerful, traffic-driving tool
BITS Framework → link every “bit” of your story to the main point
McCall’s BEST Framework → takes presentations to the next level
Epiphany Bridge & Open Loops → keep people engaged
Always add a strong CTA
✨ Mindset Shifts
Get out of your own way
Shift from “I can’t” → “How can I?”
Less “learning,” more doing
Speaking = wrestling with your listener’s mind until they believe one cohesive point
Everything is figureoutable—you don’t have to do it alone
✨ Breakthroughs & Realizations
A Reel = a Webinar (yes, 60 seconds counts!)
Webinars can be 60 secs, 90 mins, or even 5 days—the framework scales
You don’t need to buy ads if you leverage 60-sec webinars
Never stop going live—consistency compounds
Ask questions after offering value first → never be pushy
Replication costs & scaling explained (Myron Golden)
✨ Biggest Takeaway
➡️ Do what Russell says. It works.
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MicheaL McCathern
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🚀 Selling Online Event – Biggest AHAs
Selling Online / Prime Mover
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