Russell Said One Thing at Offer Secrets and It Changed How I Build Every Offer

James Curran

19d • Intro's & General Discussion

I went to Offer Secrets last week.

Russell put it together as a testing ground for a new book by the same name.

And he came out swinging.

The very first concept he threw at us legit stunned me.

He said an offer is how you change somebody's life.

Then he told stories about two offers he bought that dramatically changed the trajectory of his business and his personal life. The transformation was so significant that the return on investment showed up in all aspects of life.

I couldn't stop thinking about it.

Here's where my brain went..

An offer is how you turn pain into meaning.

Real identity transformation is one of the hardest things a human being goes through. Whether you elected it or it was handed to you doesn't matter. You went through it. You endured it. And when you build an offer out of that struggle, you give it a reason for having happened.

That's.. more important that most people first think.

An offer is also how you mature and become more responsible.

You step out of serving yourself and into serving others. Your buyers have nuanced versions of your story. They don't have the same background, the same motivation, the same determination that carried you through. Taking the responsibility to get them the result regardless is a massive lever for maturity, responsibility, and more wealth.

And here's the one that got me the most..

An offer is how you save someone's life. Literally.

Think about what actions have been proven to take time off a person's life. Stress. Smoking. Wasted years going in the wrong direction. Your offer does the opposite. It gives back hours, days, and years they would have spent spinning their wheels.

That's what we're actually building when we build an offer.

This one takeaway is already changing how I approach every offer I put together from here on out.

🚀

- James

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Russell Said One Thing at Offer Secrets and It Changed How I Build Every Offer