Russell Brunson's Best Idea From Offer Secrets (And Nobody Talked About It)

James Curran

19d • Intro's & General Discussion

Russell Brunson said something at Offer Secrets in Boise last week that I haven't stopped thinking about.

He asked the room: "What if I make an offer and it fails? That would be so embarrassing.. right?"

Then he said.. "I've had multiple offers completely fail this year. Do you know which ones they were?"

Nobody did.

Because nobody can.

Here's what pointed out.

When you put an offer into the world, the people who don't buy have no idea what happened next. They don't know if it sold out or went silent. They saw you make an offer. That's it. Everything after that is invisible to them.

He told a story about Frank Kern. Frank sent out a physical sales letter for a $100,000 one-day consulting offer. Russell got it in the mail and thought he was out of his mind. Thirty days later, Frank sends another letter.. "Sold out. New offer. $10,000 a month, I become your CMO."

Did anybody actually buy the $100,000 offer? Russell had no idea. Nobody did.

But it didn't matter. Frank just made another offer.

Walk the worst case all the way through.

Nobody buys.. so nobody got into your world.

They're not in your group, not on your calls, not around to compare notes on what happened.

The failure is private by the mechanics of how this works.

The offer you don't make is the offer they can't take.

Might as well put it out there.

🚀

- James

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Russell Brunson's Best Idea From Offer Secrets (And Nobody Talked About It)