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Aug '24 (edited) • Intro's & General Discussion
🔥 My Origin Story: From Comfort to Calling
How I turned Discomfort, Discipline, and Funnels into a Purpose-Driven Movement.
The Wake-Up Call...
When I was a teenager, I wasn’t exactly the best kid.
I ran with the wrong crowd and did a lot of things I’m not proud of.
By the time I was 20, I was on a path to nowhere.
I didn’t go to college, was living paycheck to paycheck, and had no goals, no direction, no purpose in life.
Then one day, I made a Decision.
A single decision that changed everything.
I decided to stop doing all the things that had gotten me to that point.
I cut off the people dragging me down and started surrounding myself with people who lifted me up.
I made the commitment to become a career firefighter no matter what it took.
I wanted more than just to...exist.
I wanted to live a life that had Meaning.
A life that made a Difference.
One I could be proud of!
So in 2001, I started down that path.
It wasn’t easy.
But through Hard Work, Dedication, and Grit, I changed the course of my life.
I became the man I knew I was meant to be.
Eventually, I became a firefighter and it’s been a fulfilling and rewarding career.
I’ve experienced a level of satisfaction and pride that most people never get to feel...and Im grateful for this!
But...By the end of 2018, something was missing.
Life was good...
I had a great job and a wonderful family.
But deep down, I wasn’t fulfilled.
I felt like I needed to do more.
I felt like I was capable of more but didn’t know how to unlock it.
Then I read a quote that hit me like a ton of bricks:
“Do something that sucks every day.”
It made me realize I’d gotten too comfortable.
Too many people live on autopilot.
Same routine, day after day.
But growth doesn’t happen in comfort.
It happens when you choose to get uncomfortable.
So I did something that SUCKED!
I laced up my shoes and I ran...10 miles!
And…I suck at running!
But I did it anyway.
And when I finished, even though I was wrecked...I felt ALIVE!
That was the moment everything changed.
I wanted more of that feeling.
So I created a challenge.
A list of uncomfortable, painful, growth-focused tasks.
I called it my Suck List.
By the end of 2019, I had checked off almost every item…
and added a few more along the way.
I learned that Discomfort creates Confidence.
And when you do Hard Things, you become the kind of person who believes ANYTHING is Possible!
The old me…the one who said “I can’t” was gone.
I found my strength by doing what I hated.
I found my Heroic Self!
The next question was: Now what?
I didn’t have the full answer.
I just knew I was on a mission.
So I started writing.
That’s when my purpose became clear.
I’m here to spread the Infection of Becoming.
Becoming your Best Self.
Becoming your Heroic Self.
Becoming a Light for others still in the dark.
Becoming a Killer of lesser selves.
That is my Aim. That is my Mission…
Now that I knew who I was and why I was here, I started searching for how to live it out.
How do I reach people?
How do I lead?
How do I build something that matters?
That’s when I leaned fully into funnels and marketing.
I had followed Russell Brunson for years.
Did the OFA Challenge in 2019.
Watched the 10X presentation.
Bought the offer.
Built some funnels.
But I never launched.
At the time, I was dabbling in real estate and figured I could use funnels to get leads.
I built a few but never followed through.
Shiny object syndrome hit hard, and I’d move on to the next thing.
Deep down, I knew I didn’t want to be a realtor.
I wanted to help people.
I loved learning.
I loved marketing.
And I was obsessed with growth.
Then Russell pitched Funnel Hacking Live on his birthday.
I bought the ticket…not really sure why…but that decision changed everything.
Shortly after, the Linchpin Book came out and I read it in one sitting.
Everything clicked.
Funnels. Messaging. Impact.
This was it.
I wasn’t just meant to use funnels.
I was meant to build them...
So I dove into learning everything I could.
I went through the Funnel Builder training again...this time with a new mindset.
Not as someone chasing shiny objects, but as someone Committed to Mastery.
By the time I got to Funnel Hacking Live, I had momentum.
I was helping people, answering questions, and realizing…I’m actually good at this.
But I also knew that if I was serious about building funnels for others, I needed to go ALL IN...
I walked by the Funnel Builder Booth at least a dozen times.
Then finally, I stopped.
I told myself, If you’re serious, then be the best.
I talked to Miguel.
Signed up for the full certification.
Went home.
And got to work.
After that event, I stopped consuming and started building.
I finished my Master Funnel Builder Certification, launched 2CC Funnels, and finally started doing the work I used to just talk about.
Now I’m actually helping entrepreneurs build and launch their funnels...
The stuff that once felt out of reach is now part of my daily life.
But it’s more than just funnels.
I created the Challenger Protocol...a daily system to lead myself first.
Mind. Body. Business. Relationships.
That structure helped me stop drifting and start dominating my day with intention.
I also launched the Challenger Community...a space for growth-minded leaders who want to do hard things, live by a code, and build something that actually matters.
This isn’t the finish line.
This is me stepping fully into the Arena!
I’m not chasing shiny objects anymore...
I know who I am, what I do, and who I serve.
And I’m just getting started.
Challenge Accepted.
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🔥 My Origin Story: From Comfort to Calling
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