Today I realized something huge… Russell’s presentation framework wasn’t just another structure—it was a turning point for me. For years, I’ve been presenting with passion and experience, but I finally saw the missing piece: the psychology behind getting people to say YES all throughout the presentation.
When Russell broke down the format—and especially the use of trial closes—it hit me hard. I don’t need to reinvent myself… I just need to adjust how I guide people through the journey.
This was a wake-up call. I need to wrap my head around these changes because they will completely transform how I present, influence, and convert online. This wasn’t just information… it was a shift. And I know implementing this will dramatically elevate my results.