7d (edited) ā¢ Intro's & General Discussion
š” Dan Kennedy Truth: āPeople donāt buy prevention, they buy cure.ā
This line hits hard, especially when you're trying to sell something transformational, helpful, or even life-changing... but nobody's biting.
Hereās why:
Most people should want to prevent problems (burnout, stress, poor health, bad habits)ā¦ But they donāt because prevention doesnāt hurt.
People act when the pain is:
- Urgent
- Real
- Uncomfortable
Examples:
- āMy back hurts and I canāt sleep.ā
- āMy ads are bleeding money.ā
- āIām in debt and stressed out.ā
Thatās when they take action and decide to act.
š§ Ask yourself:
Does your offer solve an urgent pain, or is it a nice-to-have?
If itās the latter, youāve got a positioning problem.
You can:
- Reframe it as a cure
- Or target the rare few who buy prevention (smaller, harder market)
š¬ Let's Discuss:
- Your offer
- The pain it solves
- Is it urgent to your market?
Iāll give feedback if needed.
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š” Dan Kennedy Truth: āPeople donāt buy prevention, they buy cure.ā
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