9d • MarketingSecrets.com
Funnels Don’t Fail — Friction Does
Most people think their funnel isn’t converting because they need better copy, more traffic, or a new offer.
But a lot of times, it’s something simpler.
Tiny friction points quietly kill sales.
Too many steps.
Too much information at once.
Unclear next actions.
Making people think when they should just click.
Funnels work best when the brain doesn’t have to “decide” it just follows momentum.
The highest converting funnels feel obvious, not persuasive.
Smooth, not clever.
We often focus on adding more…
when removing confusion converts more.
The best funnels don’t push people forward.
They make the next step feel natural.
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Funnels Don’t Fail — Friction Does
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