Jul 1 • MarketingSecrets.com
Confused leads don’t convert. Inspired ones do.
Most coaches think they’re helping by giving prospects more options:
- “Pick a call time that works for you”
- “Choose between these 3 packages”
- “Or just DM me if you have questions”
But more options don’t build desire. They build hesitation.
Because when a lead lands on your funnel, they’re already overwhelmed.
They don’t want to decide.They want to feel sure.
So instead of:
- Listing everything you offer… highlight the one thing they’ll get
- Giving them 3 ways to buy… give them one clear next step
- Explaining every feature… give them one strong reason to trust you
Leads don’t need more freedom.
They need more certainty.
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3 comments
Confused leads don’t convert. Inspired ones do.
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