As a copywriter and email marketer, my work depends heavily on research.
And competition research will always be a part of my process.
But here’s the key—
I don’t study competitors to check if they’re better than me.
I research them to see what they’re saying… so I can say something different.
What they’re doing… so I can do something different.
That’s how you stand out.
And you should be doing the same in your business.
⚠️ Warning: It takes time. A lot of time. But it’s worth it.