53% of your mobile visitors leave before the page even loads

Google's research: 53% of people bounce if a mobile page takes more than 3 seconds to load. And 70% of pages take 7 seconds just to load what's above the fold.

Read that again. More than half your paid traffic can be gone before they see your headline. You're buying clicks that never become page views.

Two free tools that'll tell you exactly what's slowing you down and how to fix it: TestMySite by Google, and GTmetrix. Run your main opt-in page through one tonight. The usual villain is a giant unoptimized hero image or an autoloading video.

You can have the best offer in your niche and still lose to a worse offer that loads in two seconds.

When did you last time your funnel on real mobile data, not your office wifi?

2 comments

53% of your mobile visitors leave before the page even loads