Charging per booked meeting. Thoughts?
I'm pricing my first cold email clients per booked meeting instead of a retainer. $250 for each meeting that actually happens, plus a one-time setup fee. No-shows are free.
The hard part has been defining the unit. Rules I've written so far:
- A meeting counts unless the client flags it within 48 hours (it didn't happen, or it was the wrong person).
- For one deal where sales take 2 or 3 calls, only the first meeting with each company counts. The client handles the calls after that.
It's the same problem you all talk about with credits. I do the counting, so how does the client trust the bill?
If you've priced on outcomes: what did you count, and what did customers end up arguing about?
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Charging per booked meeting. Thoughts?
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