Hey everyone, This is Muhammad Umar, an Amazon PPC Expert. I've been in the eCommerce for the past 4 years and I've worked in different companies as an 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐚𝐧𝐝 𝐏𝐏𝐂 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭. Currently, I am working as a 𝐒𝐞𝐧𝐢𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 in the US based company known as Full Circle Agency. ...In my current role, I'm managing the PPC of 7 accounts (5 Amazon, 2 Walmart) with the 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐚𝐝 𝐬𝐩𝐞𝐧𝐝 𝐨𝐟 $𝟐𝟖𝟎𝐊+ 𝐚𝐧𝐝 𝐚𝐫𝐨𝐮𝐧𝐝 $𝟑𝐌+ 𝐢𝐧 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐬𝐚𝐥𝐞𝐬. Over the years, I've 𝐥𝐞𝐝 𝟐𝟕+ 𝐏𝐏𝐂 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 across different marketplaces like Amazon and Walmart. ...I don't just manage Amazon PPC campaigns, in fact I Independently 𝗯𝘂𝗶𝗹𝘁 & 𝗲𝘅𝗲𝗰𝘂𝘁𝗲𝗱 𝗹𝗮𝘂𝗻𝗰𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 either aggressive or non-aggressive which depends upon brand goals. From an execution and scaling standpoint, I regularly use 𝗕𝘂𝗹𝗸 𝗙𝗶𝗹𝗲𝘀 to manage and optimize large-scale accounts efficiently. I’ve also implemented 𝗦𝗰𝗮𝗹𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝗮𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 𝗿𝘂𝗹𝗲𝘀 for bid, budget, & keyword optimization to improve PPC efficiency. I use 𝗖𝗹𝗮𝘂𝗱𝗲 𝗔𝗜 𝘁𝗼𝗼𝗹 to analyze Scale Insight Change Log & Keyword Performance data to uncover scaling opportunities. On the reporting side, I've created 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐝𝐚𝐢𝐥𝐲 & 𝘄𝗲𝗲𝗸𝗹𝘆 𝗣𝗣𝗖 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝘂𝘀𝗶𝗻𝗴 𝘀𝗰𝗿𝗶𝗽𝘁𝘀 which gives me PPC & non-PPC KPIs to identify growth opportunities. In addition to PPC, I’ve developed and optimized 500+ SEO-driven product listings, including compelling copy, for reputable brands such as 𝐕𝐄𝐑𝐒𝐀𝐂𝐄, 𝐞𝐒𝐇𝐀𝐃𝐄𝐒, 𝐚𝐧𝐝 𝐑𝐀𝐘-𝐁𝐀𝐍. I have also used most advanced 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐓𝐨𝐨𝐥 𝐑𝐢𝐭𝐡𝐮𝐦 (𝐩𝐫𝐞𝐯𝐢𝐨𝐮𝐬𝐥𝐲 𝐜𝐚𝐥𝐥𝐞𝐝 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐀𝐝𝐯𝐢𝐬𝐨𝐫) to streamline and manage multi-platform eCommerce operations efficiently. Overall, my experience sits at the intersection of PPC strategy, automation, data analysis, and operational execution, which allows me to drive both performance and scalability across marketplaces. I'm always open to connecting with professionals in eCommerce to share insights and learn from each other. Thanks!

Hey Guys, I wanted to share an amazing case study from one of our students in the Copilot program. One of our students started testing the feeder strategy recently and has been using the Weekly Q&A thread for guidance. And the results 🚀: +111% in conversions +102% in conversion value! Take a look at his results for yourself! p.s. You can check out Copilot here