Using Priorities · PPC Launchpad

Using Priorities

I sell branded products, and some campaigns have been a nightmare due to negative search terms—leading to wasted ad spend and poor CTR. To fix this, I recently started running two Shopping campaigns per brand. I set the main campaign to low priority with higher bids, and a secondary campaign to high priority with lower bids. I exclude branded keywords from the high-priority campaign, which filters out low-quality traffic into the cheaper campaign, while sending high-quality branded traffic to the main one.

So far, this setup has been great for sorting traffic effectively. Are there any downsides I should be aware of?

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