Campaign questions (PR3+ 111623)

Started a PMax Campaign 11/16 for any Products that had a ROAS of 3+ over the last 12 months

Approximately 740 items all different types of products from different Brands

We have 1 Asset group

Started with the Google recommended budget of a paltry $48...killing me!!

Currently at 2.77 ROAS on 5.13 conversions

Set on Max conversion value

We've made ZERO changes since we started on the 16th

What would you do next?

q's:

1)does anybody actually use the Budget Simulator-we've found it to be wildly inaccurate. Should I use it?

2)Are we ready to increase budget and/or set a ROAS target and increase budget?

3) see pics

30 comments

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