OK I’ve listened to this podcast twice now (lol), and it’s absolutely mind-blowing! We’ve all likely noticed—or at least all suspected—that when we increase our Google ad spend, our CPC "magically" 🧙‍♂️ goes up too, (basically the law of diminishing returns - and then it caps). John Moran, a Google Ads expert I’ve followed for a while, tested this on 10 accounts and shared his findings (like in the video he actually screen-shared it to prove it). He removed conversion tracking and showed his screen in the video to reveal what happened. It confirms what many of us have suspected: Google seems to be, in a sense, price gouging and how to avoid it (but man this is ballsy 🫣😬🤯, to say the least!!) What are y'alls thoughts on this?!? and @Austin LeClear - I would love you to cover this on "Ask Me Anything" 🙏 - I guess my "question" for you to answer is what is your take on this? Would you (or have you) tried it too....

from Google's "other Search Terms" ...pure and simple criminal behavior. Complete Money Grab. for a standard shopping campaign with "medium" priority..using phrase match for a Brand. Have a "hi priority" campaign to grab all the junk terms for this Brand as well. So in theory the terms going to the Medium should be fairly legit and focused. W....T....F?! I hate google.

(Update December 10, 2024) Answers to questions here: https://www.skool.com/ppc/ama-google-ads-november-2024-answers?p=0a6dae8f -------------------------------------------------- Hey PPC Gang, Got questions about Google Ads? Ask them here! The first week of December, I'll create a Loom video answering your questions and offer my insights. The video will be posted in the group for everyone to watch and learn from. If you missed October's AMA here is the link to the video answers: https://www.skool.com/ppc/ama-october-2024-answers?p=36a48415 I also just posted a new YT video about how to use Attribute Rules in Merchant Center to easily optimize your Shopping feed. You can check that out here: https://youtu.be/-w0GraOv2B0 To Growing Your Google Ads! 🚀

what the heck is this for and what's it do depending on which option you choose for Shopify

Hey PPC Gang, Got questions about Google Ads? Ask them here! The first week of November, I'll create a Loom video answering your questions and offer my insights. The video will be posted in the group for everyone to watch and learn from. Also, if you missed September's AMA here is the link to the video answers: https://www.skool.com/ppc/ama-google-ads-september-2024-answers?p=a4be55ac To Growing Your Google Ads! -------------------------------------------------- Answers here: https://www.skool.com/ppc/ama-october-2024-answers?p=36a48415