Story time. A guy asked me last week via DM on Skool if $2k/month on Meta ads was "too much." Here's what I told him. That $2k isn't an expense. It's a down payment on a machine. At ~$250 an account, $2k gets you about 8-10 new pools a month. Keep it up and by next summer that's 96 accounts you didn't have in January. (Much cheaper than buying routes) At $150/mo each, that's ~$14,400/month in recurring — plus another ~$40k a year in filter cleans, salt cells, and repairs, where the real margin lives. And when you sell? Each account's worth ~$1,500. So those 96 pools = ~$144k in enterprise value. Spent $24k on ads. Built a $144k asset that pays you $14k+/month. And it funded itself on the way up. He got real quiet after that. ⚠️ BEWARE though: these numbers only work if the Meta ads work. You can't slap up a canned ad, native lead forms, and expect $250 accounts. It takes high converting funnels, dialed in homeowner targeting, good video, and scroll-stopping unique creative. That's the skill. A hook, a story, an offer, a number that makes you stop. BTW - If you do all this and you don't call your leads within 60 seconds, you're also lighting money on fire. Master that and $250 accounts are easy. Skip it and you'll light $2k on fire and swear "ads don't work." What have you all tried this summer and how have the results been? 👇

Started my pool company last year and did $350k in revenue first year solo. On track to pass $500k this year and Hopefully will have 3 trucks on the road at the end of the year. We will be picking up holiday/permanent lighting as well this year.

What's everyone been doing this summer here to grow their routes? I've been seeing Meta (done correctly) absolutely slaughter as opposed to Google Ads this summer. Comment below your guys' thoughts! PS - ChatGPT / Open AI just came out with an Ads Manager last week. We've been testing it internally, it's pretty cool.