None of it matters if you get the people part wrong." That's the blunt truth Scott Long has built a 26-year automotive career on — and it's the whole idea behind his book, It's All People. Scott went from a small-town Iowa service department in 1999 to overseeing 9 dealerships, then rebuilt his career again in Florida as General Manager at Honda of Port Richey. In this episode, he breaks down why relationships — not technology, process, or capital — are the only thing that actually scales a business, and tells the story of the one hire nobody else believed in that became a two-time "Salesperson of the Year."