The hardest lesson I learned about letting go. You know that client. The one who starts with fire in their eyes, ready to conquer the world. We got them calls. We got them bookings. We launched their show. Then week three hit. The excitement? Gone. The follow-through? Non-existent. I'm watching them chase shiny objects on social media while missing the very calls we're setting for them! 😠 They stopped responding on Slack. I had to call just to make sure they'd show up to our own meetings. Here's what I used to do: I'd lean into my inner people-pleaser. My "hero complex." I've been the key player on impossible moonshot programs in the Bay Area and Europe—so I know I can move mountains when I need to. But here's what I know now. If a business owner needs that level of support just to win, that's exactly why they're stuck where they are. Their success isn't a lead generation problem. It's not a strategy problem. It's not even a skill problem. It's a them problem. So today I made the call. "Based on these patterns, I don't believe we're set up for the kind of breakthrough success we both want to achieve. Rather than continue with suboptimal results, I think it makes more sense to pause our engagement." Professional. Honest. Final. And you know what? It felt okay. Now I can double down on helping clients that are putting in the work. When lead generation & sales systems are working, you get to choose. You don't have to drain your energy on people who don't put in the work. You don't have to be the hero for someone who won't even show up for themselves. Sometimes the best thing you can do, for them and for you, is to let them go find their next shiny object. Your energy is finite. Your time is precious. Your expertise deserves someone who matches your commitment. Choose wisely. What's the hardest client decision you've had to make? Drop it below. 👇

@Jean-Michel Moreau Thank you so much for all your help and support here. You and the team have been amazing, could not do it without you all! Took a little longer than I expected (as with anything haha!) but we both knew it was a matter of time as I have had so many amazing guests. Excited to see how this evolves as we've now shattered the invisible barrier! One big mindset shift I think that had to happen was this concept of bespoke offers (instead of trying to force everybody into the one thing that I wanted to sell). Versus trying to identify what they truly need, given where they're at in the moment, and solving that need, which opens up unlimited opportunity in the future!