Who is working, in the field , today?

...They’re expectation problems. If the customer doesn’t understand what you did… they assume you did nothing. So here’s the standard I run with techs: FOUND → DID → EXPECT Every stop. Every time. 20 seconds. Use this exact script: “Here’s what I found: ___ in ___, driven by ___. Here’s what I did today: treated ___ and reinforced ___ because ___. Here’s what to expect: you may see ___ for ___ days. If you see ___ after ___, call us — we’ll adjust.” This is how you reduce callbacks without changing a single product. Clarity = trust. Trust = retention. Retention = growth.

.... I have some questions!

Most technicians lose jobs before they ever touch a sprayer. Not because of chemistry. Not because of equipment. Because they misread the battlefield. Here’s a reminder from the field 👇 🔍 The 3 Signs You’re Treating the Symptom, Not the Pest You’re applying product before confirming biology If you don’t know why the pest is there, you’re just guessing with chemicals. You skipped exclusion and sanitation Chemical control without environmental correction = temporary victory. You didn’t set expectations with the client No briefing = no trust. No trust = callbacks. 🧠 Tactical Reminder IPM isn’t a buzzword. It’s discipline. Identify. Eliminate conditions. Apply with purpose. Document everything. 🎯 Question for the Network What’s the most common pest mistake you see techs make in the field right now? Drop it below. Sharpen the blade together. Eradication is the mission. Control is the method. Education is the edge.

This one’s for the techs, leads, ops folks, even owners. Whether you're running routes or managing accounts, you've seen the same thing: - Miscommunication between sales and service - Unclear expectations from the customer - Gaps in what gets promised vs. what’s possible This isn’t a “blame” post — it’s a bridge post. A thread I saw recently put it perfectly: “Techs are the face the customer remembers. But we’re often sent in with no context, no rapport, and an uphill battle.” So let’s use this space right: - What’s something you wish sales knew about your day-to-day? - Or, if you're in sales — what’s something you wish techs understood about your role? — Ian Terry