Questions on Tracking Profitability

How are you all approaching tracking profitability for your performance marketing agencies? Are you connecting your ad accounts and payment processors you collect payments to google sheets for looker studio?

Does Clickflare / clickmagick track profitability? Are you able to submit orders and an associated payment for a client on Clickmagick then attribute the cost it took to fulfill the lead order to get your profit on that particular client? Then can you get a more holistic view on your numbers for > 1 client?

This is easy to do with 1-3 clients but at scale I think it is going to be very unorganized to track the P&L.

Hopefully this makes sense. Happy to elaborate

3 comments