I picked the funding niche (specifically equipment leasing). I ran ads in this niche for 2 separate clients before and generated a bunch of leads (Not PPL model, just retainer clients). I refined the funnel, made it targeted throughout, put disqualifications in the ad, form, etc. and even though leads were slightly more qualified on paper, my clients weren’t able to get any of them funding for various reasons (funding has a lot of variables). Have you or anyone you know cracked the code on this and crushing it with the doing PPL in funding? A lot of funding brokers know about and/or experienced poor lead quality and low approval rates, so the few I’ve chatted with are hesitant to do PPL. Any insights on this niche is greatly appreciated, @Billy Robinson