🔥 Something clicked for me from the training in here — and I had to share it.

Most ad accounts fail for the same reason: they're targeting the 3% and completely ignoring the 97%.

At any given moment, only 3% of your market is actively searching for what you sell. They're ready to buy. Everyone's fighting over them — which is why CPMs are through the roof and competition is brutal.

But 97% of your market is problem-aware. They know they have the issue. They're just not in "buy mode" yet.

Most advertisers run the same offer to everyone: "Book a free call." "Get a quote." "Buy now."

That works on the 3%. It completely ignores the 97%.

The fix is the Halo Strategy — and once I learned this inside the group, I couldn't unsee it.

Instead of leading with your service, you lead with a High-Value Content Offer (HVCO) — a free report, guide, or training that speaks directly to the 97%'s pain BEFORE asking for anything.

Example: Instead of "Get a free roof inspection," you run "The 5 Warning Signs Your Roof Will Fail This Winter (That Most Homeowners Miss Until It's Too Late)" as a free guide.

Now you're pulling in people who aren't even shopping yet. You're building trust before the sale. And when they ARE ready to buy, you're the only name they know.

The ad that wins isn't the one with the best creative. It's the one that speaks to the most people.

Grateful for this community — genuinely changing how I think about ads.

What's your current top-of-funnel offer? Drop it below — curious what everyone's testing.

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