Jun 19 • Open Chat
Should I make a seperate testing campaign and scaling campaign?
I've seen this concept thrown around and It makes a lot of sense it terms of how the learning on meta works. And account simplification too
The way I was planning on trying it was having one campaign where I test creatives, with multiple variations of an ad in one ad set, and then putting performing creatives in the scaling campaign
the scaling campaign would be one ad set per creative, so that it can isolate creatives and make sure it doesn't mess up the learning for other ads
And the scaling campaign would have a+ budget.
Is this worth it? or do you guys think it's just overcomplicating??
Would love to hear feedback
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Should I make a seperate testing campaign and scaling campaign?
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