Here's what a few things i've learned about building funnels.

Mar 8 (edited) • Open Chat

I just rebuilt my landing page for my home service business and realized I'd been breaking at least 4 of these rules without knowing it. Im stoked to be here and if you could give me like to get me closer to level 2 I would greatly appreciate it. Thanks!

Here's the checklist I now run through before I launch anything — figured I'd share it since it is super helpful for me.

Before you launch any landing page, check these 10 things:

Does your headline call out a SPECIFIC person? ("Business owners" is too vague — what kind?)
Is there a named method or system in the headline? (Your unique mechanism)
Does the headline include a specific result WITH a timeframe?
Are there 3–5 "WITHOUT" statements handling objections below the headline? (e.g., "Without climbing ladders" or "Without any upfront commitment")
Is there only ONE offer on the page? (No "check out our other options" links)
Are your CTA buttons result-driven? ("Get Your Free Quote in 60 Seconds" not "Submit")
Are testimonials/social proof near the TOP, not buried at the bottom?
Does every section on the page support the headline promise? (Congruency check)
Is there a clear, specific guarantee visible on the page? (Not hidden in fine print)
Have you gone through the entire funnel as if you were a cold visitor who's never heard of you?

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