What's an ad script or format that stood out for you?

I'm looking to launch another ad for forestry mulching, and hoping to release a banger. Just curious if anyone has had a real hit - what was different about it?

I've only run one ad so far - a video ad through Meta Ads Manager. I ran it for about 2 weeks before it had decayed enough that I pulled it down. I got 27 leads, quoted 11 and sold 5. I think I have a couple more of those leads I can work further and make a sale down the road, and a couple that I sold and completed will likely be in touch for future work. Not a terrible turnout in my opinion - I think I spent $510 to run the ad for 14 days.

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What's an ad script or format that stood out for you?