I enjoyed Alexander Estner's recent work on defining your ideal customer profile so much that I decided to add it to the Classroom Section in the group (see "Classroom" in the top menu 👆🏼). Here's how to access these amazing resources: Step 1: Go to the Class "Stage 1: Preparing to Scale" Step 2: Go to the "Ideal Customer Profile/Avatar" lesson under the "Market Research 101" Category. Want more help? Check out the diagram instructions below. This is a MUST READ for anyone refining their pitch or product offering and wants to truly understand their dream client. Let me know what you think in the comments below, and see you in the class.

Is cold outbound email profitable for your business? Let's find out. I built a simple calculator that shows you exactly: ↳ How many emails you need to send. ↳ How many inboxes to buy. ↳ How many emails to send/day/inbox. ↳ How many inboxes per domain. ↳ What your tech stack will cost. ↳ If your campaigns will be profitable. This isn’t theory. It’s the same math we use inside NextGen Sales Systems to manage over 100 cold outbound campaigns every month. Here’s what most people don’t realize: You can easily spend $4,000 to $12,000 per month on cold email before you even book a single meeting. ❌ Sending too many emails per inbox gets you blacklisted ❌ Buying the wrong data gets you bounced emails ❌ Skipping AI copy and enrichment kills conversions The math doesn't work unless: 1. You have a big total addressable market. 2. Your offer is clear and concise, easily stated in one sentence. 3. Your price point is $10K or more. 4. Your lifetime value is over $20K I walk through everything in the spreadsheet: ✅ Reply rates you need ✅ Total inboxes to buy ✅ Expected software costs ✅ How your "reply rates" affect your total meeting volume ✅ When your total market size kills your campaign before it starts Want the spreadsheet? Head check out the free course here: https://www.skool.com/outbound-b2b-sales/classroom/d40fb274?md=cb9be3cd762a467b836fd81ecf130b53

I increased my high ticket B2B sales win rate (via zoom calls) by 5% simply by upgrading my camera and lighting. The biggest, yet easiest mistake to correct in sales is looking like shit on Zoom calls. Most sales pros get this wrong. Even the “best.” The problems are simple: 1. Poor camera 2. Poor lighting 3. Poor Zoom settings 4. Poor “studio” / backdrop The fix? I spent over a year of my life perfecting my Zoom camera set up…down to a science. I created a full training, including: 1. My exact studio set up. 2. My full equipment list (camera included) - links to buy! 3. A full walk through and explanation of how it all works. Want FREE access? Want to look better on Zoom? The new course is 100% free in the Classroom Section. Access it here: https://www.skool.com/outbound-b2b-sales/classroom/75f61d37?md=8e29879b69f9430ca62492e7f6e2a2f2 P.S. Aside from Zoom sales calls, every video you load to LinkedIn can look 10x better simply by upgrading your zoom set up. Even better, having this video set up will make you WANT to make more content, boost your brand, and help you sell more deals. The benefit is you don’t have to figure it out since I already did.

I just dropped a brand-new mini course inside the NextGen Sales System's community Classroom section on how to generate thousands of leads from LinkedIn with organic posts: “LinkedIn Lead Bait (All Bound): Get my high-level LinkedIn organic lead generation strategy and process." Inside, you'll learn: ✅ How to strategically structure your Allbound engine (email, LinkedIn, DMs) ✅ Why this LinkedIn lead funnel creates a lead generation "Fly Wheel" ✅ How your LinkedIn profile becomes your #1 inbound funnel landing page ✅ Why you should build your own community + newsletter ✅ AND how to make your entire sales team look like thought leaders This is the exact system I use to promote NextGen Sales Systems (and how many of you found my group)... now yours, step by step (100% free). ➡ Go to the Classroom section now to access the mini-course! -Ben

New Content/Lessons Added to the Outbound B2B Sales Skool Classroom Section (Stage 1 | Details Below) Business Owners Trying to Scale: If you feel stuck or locked into your business working as an employee day in and day out, these FREE lessons are for you (classroom section 🔝). Alternatively, if you are trying to get to the next level but don't know your limiting factor and biggest bottleneck 🛑, these videos may help you identify what's holding you back. Over several hours of detailed video content, I uncover and break down the BIGGEST mistake most business owners and entrepreneurs make when trying to scale too soon. I provide clear examples and actionable copy-and-paste worksheets you can use today to audit your business. Check out the new value-packed lessons in the Classroom Section under "Stage 1"(free as always): - ✅ Lesson: Unit Economics Explained - ✅ Lesson: Keep it Simple Stupid - ✅ Lesson: How to KISS (Keep it Simple) You'll learn: (1) How to ensure you can scale profitably. (2) WHY creating simplicity and focus (dream client and offer) is critical. (3) HOW to choose the #1 focus for your business that can explode growth. In case you are deciding whether to watch this, I feel compelled to emphasize how vital this information is. 🔥 If you said, "Ben, come into my $500k+ ARR business and do only one thing 🥇, what would you focus on?" I would respond by sending you this content. Please let me know if you have any questions!