Episode Summary: In this episode, Ben Reed sits down with Jérémy Grandillon, founder of TC9, to discuss why traditional lead generation agencies are struggling and how AI-powered GTM engines are reshaping modern sales, marketing, and RevOps. They dive into CRM optimization, AI adoption, Claude Code, GTM engineering, and why strategy, business context, and human judgment will become the most valuable skills in an AI-first world. What You'll Learn - Why the traditional lead generation agency model is breaking down - The importance of product-market fit before scaling outbound - How AI GTM engines improve sales, marketing, and RevOps processes - Why CRM optimization creates hidden revenue opportunities - How Claude Code is changing GTM engineering - AI adoption challenges inside enterprise organizations - Why strategy and business context matter more than automation Featured Guest Jérémy Grandillon - Founder of TC9, an AI GTM automation agency helping companies modernize sales, marketing, and RevOps through intelligent workflows and GTM engines. Host Ben Reed, Host of the Next Gen Sales Leaders Podcast Connect with Jérémy LinkedIn: https://www.linkedin.com/in/jeremygrandillon/ Follow Ben on Social LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/ Love this episode? Subscribe to the Next Gen Sales Leaders Podcast for conversations on GTM engineering, RevOps, AI, sales leadership, and the future of B2B growth. If you found value in today's conversation, please leave a review.