🎙️ J2 BELIEF & MISSION INTERVIEW
Opening Frame Interviewer: J2 isn’t just another business brand. There’s weight behind it. Before we talk tactics or offers...let’s talk belief... At the core… why does J2 exist? 1. THE WHY (FOUNDATION) Interviewer: Take us back before J2 had a name. Before the frameworks. Before the community. What problem were you personally facing that made this inevitable? Interviewer (follow-up): Was there a moment where you realized: “I can’t keep doing life and work this way anymore”? Interviewer (deeper): What did it cost you...mentally, physically, emotionally...to stay stuck where you were? 2. IDENTITY: HUSBAND. FATHER. ENTREPRENEUR. Interviewer: You wear a lot of hats...but let’s start with the most important ones. How did becoming a husband and father change the way you viewed success? Interviewer (probe): At what point did you realize that grinding harder wasn’t the answer...but building smarter was? Interviewer (deep cut): What scared you more: - Failing in business - Or succeeding and still not being present for your family? 3. THE HEALTH WAKE-UP (MOLD EXPOSURE) Interviewer: You’ve been open about mold exposure and how it affected your life. How did that season reshape your priorities? Interviewer (follow-up): What did chronic illness teach you that no business book ever could? Interviewer (deeper): When your body forced you to slow down...what truth finally caught up with you? 4. CHANGING CAREERS & BURNING THE BOATS Interviewer: Career shifts are rarely clean or comfortable. What did walking away from the “safe path” actually feel like? Interviewer (probe): What doubts did you wrestle with in silence that most people never saw? Interviewer (truth layer): Did you ever consider quitting...and if so, what stopped you? 5. THE CORE BELIEF BEHIND J2 Interviewer: Finish this sentence honestly: J2 exists because ______________________. Interviewer (clarity): What do you believe is broken in the online business space that J2 refuses to repeat? Interviewer (values): What will J2 never do...even if it costs money or growth?