I tried something different this Halloween.
Instead of just running random discounts, I built my campaign around the holiday energy itself, themed visuals, urgency-driven copy, and a cleaner ad setup (with a little help from a pro π).
The difference?
Sales spiked faster than I expected.
And it wasnβt luck, it was strategy.
That small change reminded me that sometimes you donβt need to overhaul everythingβ¦
You just need the right strategy at the right time, especially during holidays when people are already in a buying mood.
With Black Friday, Christmas, and New Year coming up, Iβve decided to keep applying what worked β lean into trends, plan ahead, and get expert input when needed.